William Deckers

Digital Strategist , Head of e-commerce / Social Business / Online banking

Expertise:

e-Commerce m-Commerce Online Marketing SEO / SEM Social Marketing Mobile Banking M-payment

About

"Leadership is the capacity to translate vision into reality." - Warren G. Bennis

Marketing technologist, with a solid understanding of key drivers for consumers digital purchasing and digital behaviors.

Results oriented, trilingual Business/Sales driven & strategic mindset with 15 years of Digital/e-business successful track records, able to lead a Company to the next level of their Digital Business/e-commerce ambitions

Coached and mentored numerous high-performing teams – demonstrated ability to delegate, empower others, communicate a vision, and instil a pride in performance with direct reports.

Portfolio

Story-board : Vision of the Onli

/me/workHistory/williamdeckers

Overview "Leadership is the capacity to translate vision into reality." - Warren G. Bennis Digital Strategist & Consultant, Senior Digital Marketing Management, Marketing Technologist, with a solid understanding of key drivers for consumers digital purchasing and digital behaviors. Expertise in Inbound marketing , e-commerce, M-commerce, M-payment, Online/mobile Banking, Digital CRM & Social Media Marketing & Driven by Innovation Results oriented, trilingual Business/Sales driven & strategic mindset with 15 years of Digital / e-business successful track records, able to lead a Company to the next level of their Digital strategy & operations and e-commerce ambitions Coached and mentored numerous high-performing teams, demonstrated ability to delegate, empower others, communicate a vision, and instil a pride in performance with direct reports. Specialties: - Digital Marketing Strategy, Oprerations & Management - Mobile Commerce & banking - e-Business - Digital CRM - Inbound Marketing Succesfull track records in and focus on: - Retail, Internet banking, Mobile banking & following very closely Mpayment - e-commerce/Mcommerce - Web marketing - Web KPI's & Web Analytics - Usability and customers centricity - Social Media & Social Business - Mentoring startups - Solid understanding of key drivers for consumer digital purchasing behaviors - Digital fundraising

BrainSpace (Digital Expert & Consultant)

Owner - Founder

Senior Consultant : Digital Marketing Mangement, e-business/e-commerce, Digital CRM, Business Development, Digital Strategy Project Management for “ Excellence in Customer Intelligence" for a major Financial Institution - Optimization of digital customer interactions : Digital CRM - Developing strategies for leveraging digital channels technology - Communicating / evangelizing about Digital CRM Defining/conceptualizing a start-up project in Online Giving/Digital fundraising aiming to collect Micro-donation for non-profits based on Donators choices through electronic payment system/processes

Jan / 2013 - Present

Smartplan - Financial Planners

Member of the board

The aim of smartplan is to provide to mass affluent customers personalized financial plans not only for their money but also for themselves. www.smartplan.be

Oct / 2012 - Present

e-donation.org

Digital Marketing Manager - Co-founder & Mentor

•Mentoring/coaching start-ups in their Digital Marketing (online/mobile) vision & strategies (e.g.: Financial coaching : smartplan.be & Mobile retail ) •Defining/conceptualizing a start-up project in Digital fundraising aiming to collect Micro-donation for non-profits based on donators choices through e-commerce processes

Jan / 2012 - Sep / 2012

IMD Business School

in Strategic Mangement program

2010 - 2010

/me/recommendations/williamdeckers

Add recommendation

Carl Galante

Colleague

William is one of the most dedicated and sincere colleagues I had the pleasure of working with. His passion for the job is his drive. Even though the challenges he faced weren't easy, he took these challenges with a smile and fulfilled them with that special touch that makes him, still today, a reference in his field.

Koen Bougard

Other

"Smartplan is a startup in the financial planning business. William is helping us to determine the most appropriate e-strategy taking into account the strategic objectives and the financial resources of smartplan. Implementing Online engagement & multi-channel strategy (SEO, SEA, ... ), integrating blogging activity and activating our social media presences (Twitter, LinkedIn, Facebook, .. ) is really easy game when you have William at your side. And most of all, I've learned that you can work hard and have a lot of fun. A warm recommendation for William. Thx."

eric lambert

Colleague

I use to work with William during the last 3 years: He has an impressive vision about the multi channel strategy and social network approaches: He knows what to do regarding the maturity of the entities and really help us to grow in all digital aspects and Online results