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William Deckers
Location:
Brussels, Belgium
Skype:
deckers.william.be
Phone:
+32 477 38 1000
Email me:

William Deckers

Digital Strategist & Consultant

Expertise: 

e-Commerce m-Commerce Online Marketing SEO / SEM Social Marketing Mobile Banking M-payment

About

"Leadership is the capacity to translate vision into reality." - Warren G. Bennis

Marketing technologist, with a solid understanding of key drivers for consumers digital purchasing and digital behaviors.

Results oriented, trilingual Business/Sales driven & strategic mindset with 15 years of Digital/e-business successful track records, able to lead a Company to the next level of their Digital Business/e-commerce ambitions

Coached and mentored numerous high-performing teams – demonstrated ability to delegate, empower others, communicate a vision, and instil a pride in performance with direct reports.

Portfolio

  • Story-board : Vision of the Onli
    Story-board : Vision of the Onli

Reputation

/me/workHistory/williamdeckers
Overview "Leadership is the capacity to translate vision into reality." - Warren G. Bennis William Deckers is a Digital Strategist & Consultant, Senior Digital Marketing Management, Marketing Technologist, with a solid understanding of key drivers for consumers digital purchasing and digital behaviors. Expertise in Inbound marketing , e-commerce, M-commerce, M-payment, Online/mobile Banking, Digital CRM & Social Media Marketing & Driven by Innovation Results oriented, trilingual Business/Sales driven & strategic mindset with 15 years of Digital / e-business successful track records, able to lead a Company to the next level of their Digital strategy & operations and e-commerce ambitions Coached and mentored numerous high-performing teams, demonstrated ability to delegate, empower others, communicate a vision, and instil a pride in performance with direct reports. Specialties: - Digital Marketing Strategy, Oprerations & Management - Mobile Commerce & banking - e-Business - Digital CRM - Inbound Marketing Succesfull track records in and focus on: - Retail, Internet banking, Mobile banking & following very closely Mpayment - e-commerce/Mcommerce - Web marketing - Web KPI's & Web Analytics - Usability and customers centricity - Social Media & Social Business - Mentoring startups - Solid understanding of key drivers for consumer digital purchasing behaviors - Behavioral Targeting - Digital fundraising
BrainSpace (Digital Expert & Consultant)
Owner - Founder
Senior Consultant : Digital Marketing Mangement, e-business/e-commerce, Digital CRM, Business Development, Digital Strategy Project Manager Behavioral Targeting for a Major financial institution The goal of the project is to : - Define and validate with project’s stakeholders the vision and comprehensive business requirements for a Behavioural Targeting Solution (collect customers’ data for defining – and proposing online – relevant offers & a relevant customer experience) - Define and implement a short term solution (“quick win”) - Work with IT (among others) to define the target solution, namely the Target Architecture. Project Management for “ Excellence in Customer Intelligence" for a major Financial Institution - Optimization of digital customer interactions : Digital CRM - Developing strategies for leveraging digital channels technology - Communicating / evangelizing about Digital CRM Defining/conceptualizing a start-up project in Online Giving/Digital fundraising aiming to collect Micro-donation for non-profits based on Donators choices through electronic payment system/processes
Jan / 2013  - Present
Smartplan - Financial Planners
Member of the board
The aim of smartplan is to provide to mass affluent customers personalized financial plans not only for their money but also for themselves. www.smartplan.be
e-fundraising
Digital Marketing Manager - Co-founder & Mentor
•Defining/conceptualizing a start-up project in Digital fundraising aiming to collect Micro-donation for non-profits based on donators choices through e-commerce processes •Mentoring/coaching start-ups in their Digital Marketing (online/mobile) vision & strategies (e.g.: Financial coaching : smartplan.be & Mobile retail )
IMD Business School
in Strategic Mangement program
/me/recommendations/williamdeckers
Add recommendation
Carl Galante
Colleague
William is one of the most dedicated and sincere colleagues I had the pleasure of working with. His passion for the job is his drive. Even though the challenges he faced weren't easy, he took these challenges with a smile and fulfilled them with that special touch that makes him, still today, a reference in his field.
Koen Bougard
Other
"Smartplan is a startup in the financial planning business. William is helping us to determine the most appropriate e-strategy taking into account the strategic objectives and the financial resources of smartplan. Implementing Online engagement & multi-channel strategy (SEO, SEA, ... ), integrating blogging activity and activating our social media presences (Twitter, LinkedIn, Facebook, .. ) is really easy game when you have William at your side. And most of all, I've learned that you can work hard and have a lot of fun. A warm recommendation for William. Thx."
eric lambert
Colleague
I use to work with William during the last 3 years: He has an impressive vision about the multi channel strategy and social network approaches: He knows what to do regarding the maturity of the entities and really help us to grow in all digital aspects and Online results

Blog posts

/me/tmpl2/upRss/williamdeckers?rid=WordPress.15fe34d0-248f-11e1-854f-00259020bf7d
e-Nonprofit Benchmarks study 2011
August 14, 2011 at 10:25AM
General
Post image on William Deckers blog
What happens in 60 seconds on Social Networks?
July 13, 2011 at 05:18AM
-Facebook : 695 000 new status – 80 000 wall posts – 510 000 comments. -Twitter : 320 new accounts are created – 98 0...
Social Media
8 Components of Online Trust
July 13, 2011 at 04:54AM
If you are an individual, organization or brand, and have a presence on any digital channel, building and sustaining ...
Infographics
Post image on William Deckers blog

Social

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